김재성의 디지털마케팅 LAB

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김재성의 디지털마케팅 LAB

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디지털 마케팅과 관련하여 다양한 것을 실험하는 과정에서 배운 것들을 기록합니다.제 기록이 같은 목표를 가진 사람들에게 도움이 되기를 바랍니다 ...

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<a> : 85
<p> : 62
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<li> : 17
<meta> : 16
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<time> : 11
<input> : 8
<ul> : 7
<style> : 5
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디지털 마케팅과 관련하여 다양한 것을 실험하는 과정에서 배운 것들을 기록합니다.제 기록이 같은 목표를 가진 사람들에게 도움이 되기를 바랍니다.

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summary

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디지털 마케팅 LAB

twitter:description:

서문 요즘 부쩍 브런치나 네이버 블로그 등을 통해 마케팅 관련 글들을 많이 접한다. 그 중에 종종 눈에 띄는 마케터들의 공통적인 목소리가 하나 있었는데, 그것은 바로 마케팅의 '본질'을 잊지 말자는 것이다. 마케팅의 본질에 대해 이야기 하기 전에, 왜 이런 이야기가 나오게 됐을까? 그 이유는 디지털 시대에 접어들며 마케팅 영역에서 다양한 디지털 마케팅 기법,소셜/바이럴 마케팅,데이터 등의 중요성이 부각되고, 전통적으로 고민되어 오던 '제품/서비스의 가치'나 '브랜드', '사람(고객)'에 대한 고민이 저 뒷전으로 밀리는 것에 대해 경계적 목소리를 내는 것이라고 생각한다. 이런 현상은 마치 지금 유행하는 바이럴 마케팅이나 소셜 마케팅이 마케팅의 전부인 것 마냥 포장하는 일부의 온라인 마케터들 때문이기도 하지만, 시시각각 변하는 다양한 온라인 플랫폼들/ SNS 환경/새로운 툴(tool)에 정신없이 적응하다 보니 마케팅의 본질에 대해 고민해 볼 여유가 없어진 마케팅 환경 탓이기도 하다. 그래서 나는 이 글을 통해 마케팅을 좀 더 본질적으로 바라보자는 목소리에 힘을 더해보려 한다. 학생신분으로 한 번의 창업경험과 소규모 마케팅 프로젝트들을 담당해 본 것이 전부지만, 이런 목소리를 감히(?) 내려고 하는 것은 의외로 내가 프레젠테이션 동아리에 1년간 몸을 담으면서 많은 발표를 봐왔으며 그 이후로도 어떤 발표가 좋은 발표인지 깊이 고민해왔기 때문이다. 프레젠테이션과 마케팅이 무슨 관계냐고? 나는 프레젠테이션과 마케팅이 크게 다르지 않을 뿐더러 본질적으로 같다고 생각한다. 프레젠테이션에 대하여 네이버 지식백과를 참고하면 프레젠테이션의 정의는 "컴퓨터나 기타 멀티미디어를 이용하여 그 안에 담겨 있는 각종 정보를 사용자 또는 대상자에게 전달하는 행위" 라고 한다. 쉽게 이야기하면 프레젠테이션이란 파워포인트 따위의 각종 툴을 사용해 전달하고자 하는 바를 사람들에게 전달하는 것이며 청중을 설득하는데 그 목적을 둔다고

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Number of used Javascript files: 5
Server Software: Apache
Server Location: United States / Lombard - 64.79.105.131
List of used Technologies: Quantcast Measurement, Viglink, CSS (Cascading Style Sheets), Html (HyperText Markup Language), Javascript, Php (Hypertext Preprocessor)

弁護士に相談して無理ない借金返済 – 無理ない借金返済について説明しています。

Number of used Technologies: 6
Number of used Javascript files: 6
Server Software: Apache
Server Location: Japan / - 211.5.67.250
List of used Technologies: Wordpress CMS, CSS (Cascading Style Sheets), Html (HyperText Markup Language), Html5, Javascript, jQuery, Php (Hypertext Preprocessor), Pingback, SVG (Scalable Vector Graphics)

Spindle | Operational Management Solution

Spindle reports the right information to the right people at the right time.

Number of used Technologies: 10
Number of used Javascript files: 10
Server Software: Microsoft-IIS/7.5
Server Location: United States / Boardman - 52.32.45.231
List of used Technologies: Google Analytics, Google Tagmanager, Hubspot, CSS (Cascading Style Sheets), Html (HyperText Markup Language), Html5, Iframe, Javascript, jQuery, Php (Hypertext Preprocessor), Maxcdn, OSS CDN

アイムスーパーウェディング - ブライダル貸衣裳

結婚式のウェディングドレスをすべて新品でレンタル、ファーストドレス専門店です。もちろんドレスの販売もしております。他にも白無垢やタキシードなどの貸衣裳、レンタルコスチュームのことなら何でもお問い合わせ下さい

Number of used Technologies: 4
Number of used Javascript files: 4
Server Software: Apache
Server Location: Japan / Tokyo - 157.7.144.5
List of used Technologies: CSS (Cascading Style Sheets), Html (HyperText Markup Language), Javascript, jQuery

Peterson Dental Laboratory

Number of used Technologies: 30
Number of used Javascript files: 30
Server Software: nginx/1.12.1
Server Location: United States / Houston - 192.185.141.63
List of used Technologies: Wordpress CMS, CSS (Cascading Style Sheets), Font Awesome, Html (HyperText Markup Language), Javascript, jQuery, jQuery UI, Php (Hypertext Preprocessor), Pingback, Revslider, SVG (Scalable Vector Graphics)

Welcome to Bomar and Ritter

Number of used Technologies: 14
Number of used Javascript files: 14
Server Software: Apache
Server Location: United States / Scottsdale - 208.109.181.237
List of used Technologies: CSS (Cascading Style Sheets), Google Font API, Html (HyperText Markup Language), Javascript, Php (Hypertext Preprocessor)

yzc579

Number of used Technologies: 2
Number of used Javascript files: 2
Server Software: nginx
Server Location: United States / San Jose - 142.111.251.96
List of used Technologies: CSS (Cascading Style Sheets)

Cincinnati Home team-Kim Schieldknecht- RE/MAX- 513-201-7712

Number of used Technologies: 11
Number of used Javascript files: 11
Server Software: Microsoft-IIS/7.5
Server Location: United States / Portland - 199.34.233.6
List of used Technologies: Google Analytics, CSS (Cascading Style Sheets), Html (HyperText Markup Language), Iframe, Javascript, jQuery UI, Modernizr.js, SVG (Scalable Vector Graphics), Swf Object, CloudFlare

Aktuell - Galerie Haus Schlangeneck

Number of used Technologies: 1
Number of used Javascript files: 1
Server Software: nginx
Server Location: Ireland / Dublin - 54.76.2.132
List of used Technologies: Google Analytics, CSS (Cascading Style Sheets), Html (HyperText Markup Language), Html5, Javascript, Php (Hypertext Preprocessor)

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